Optimizing a website is more than typing keywords in the right places. SEO and internet marketing strategies need to keep changing along with the newest trend on the internet.
Social networking sites such as Twitter, Facebook, and Digg now dominate the lives of many net users. It seems that everyone has their own Twitter, Facebook, or Digg account among other networking sites. Some of these sites have millions of members and billions of traffic, sometimes surpassing even the most popular search engine. This means that social networking sites need to be an integral part of your SEO and marketing plan whether you like it or not.
First advantage to use a social networking site is creating backlinks to your website and web pages. This is a free and legal method to do so. Links that are pointing to your website is very important to get higher SEO ranking, but is the hardest part to do because we have to find place where we can place our links with permission.
By placing your links there, you also automatically share them with your friends and get instant traffic. When you have expanded your network, you will find more fans or friends who are interested in your business. Your friends on these sites are valuable assets and source of information.
Being on social networking sites mean more than sharing info or link. You also need to build interaction with your followers. Ask for their opinion, input, or comment there so you do not have to flood your website with comments. Most people also prefer to participate in familiar sites such as the social networking site, rather than commenting on other websites.
As any qualified social media keynote speaker would tell you, there are several social networking sites that are essential for your networking and marketing needs. These are Digg, Twitter, and Facebook. The trend might change in the future, but for now, these sites dominate the social networking aspects of the internet because they are ideal for SEO.
First, create an account on each of the sites. You can choose to create a personal or business account. In Facebook, you need to create your personal account before creating business pages. You can create as many business pages as possible, but that is not recommended. It is better to create one page for each business and focus your energy on it.
When you create a personal account, you may want to skip some personal information for security reason. However, if you want your business pages to be taken seriously, you need to fill all the relevant info that is requested, as truthful as possible. Leaving some info blank will make people sceptical if your business is really legitimate or just a spam bot account.
Your first network is likely to be the people you know in real life, such as your family, business partners, coworkers, acquaintances, customers, or friends. Continue to update your account with offers, links to your newest page, and news about your business. Do not forget to actually interact with people, which is after all, the main purpose of social networking sites. Share info, talk in a discussion, and answer questions about your business, and you will find your network expand over time.
These are the starting point of your SEO and internet marketing strategies on social networking sites. It will take some time and energy to get wider network, but afterward, you can see the result of your marketing effort.
The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.
